JC Couriers, specialist provider of same-day courier and specialist logistics services, will sponsor driver Ross Elliott and Avidity Motorsport - a Peterborough-based team competing in the Radical SR1 Cup.
The partnership will see the JC Couriers brand prominently represented on the race car, as well as team wear and support vehicles.
Amanda Chappell, Managing Director of JC Couriers said: “We are committed to connecting people and businesses through our expert delivery services. We look forward to cheering on the Avidity Motorsport team who apply the same safety and performance standards on the track as our own reliable couriers.”
The alliance coincides with the opening of JC Couriers’ new Bourne depot, a location that has an eighty-year connection with the motorsport industry, and was home to international racing driver and designer Raymond Mays who founded British Racing Motors (BRM).
Read the full feature here in the Peterborough Telegraph: A family-owned business in Peterborough is hoping to power a young race driver into pole position.