The differences between a same day courier and a next day courier may seem obvious; one delivers today and one delivers tomorrow; but when it comes to your customer the two different couriers can make a huge difference on how they feel about you as a business and how they feel they are treated as a customer by you.
Success in the B2B world
If you want to achieve great success in the B2B world you need to be able to offer a fast and efficient route to your market and this normally includes a delivery service; your customers don’t want to wait days or even weeks for their order and for some products, they will want their order on the same day. So do you employ a driver, buy a van and manage all that implies or do you outsource to a pay as you go courier service?
When your competition is offering same day delivery and you are offering next day delivery, even if your competition is charging more the customer could still go to them if it means they get their important item on the same day.
Same day couriers or next day couriers?
There is usually no right or wrong answer when it comes to same day couriers and next day couriers, which is why it is important to make both options available to your customer. While a same day courier will cost more than a next day courier, if the option is available to your client then they can make that choice of spending more if they desperately need the order that day.
Going that extra mile
Same day delivery can often be your saving grace when it comes to errors. Mistakes happen in every business, but a customer will judge you on how you deal with the mistake, not the mistake itself. If the wrong product is delivered or their order is missed off delivery but you go out of your way to arrange a same day courier to get the item to them then you are showing the customer how important they are to you by going that extra mile for them.
The time, effort, skill, and money that is put into getting the customer to your shop door or getting them to your website is often high, but not offering the best delivery service option of either a same day courier or next day courier can be the make or break of a deal and all your time, effort, skill, and money could be wasted.
A next day courier allows you to meet your own internal budgets whilst keeping the cost to your customer as low as it can be. You might believe that deliverability failings are a small percentage price to pay for the overall cost saving. The best option for you is always going to be the one that keeps the sales orders flowing.
A same day courier allows you to meet tight deadlines for your clients and last minute urgent orders, while allowing flexibility in meeting your clients needs and allows you to secure future business through customer loyalty – same day delivery does cost though and this needs to be taken into account when looking at your pricing and delivery options.
Whatever decision you make can be unmade. If you employed and its becoming too costly you are allowed to consider the alternatives. A next day courier is a cheaper delivery solution for you and your client and you will find most of your clients are happy to wait up to 24 to 48 hours for the order, but why not have the option available for them if they have an urgent need? We offer both pay as you go options. If you ask us we prefer the guaranteed deliverability of same day naturally. But we get that cost is a big factor in the decision. Our conclusion is that calling us and asking us to give you the cost for both options might be a good idea?